Sega teams up with Marks and Spencer for Sonic Generations

Posh UK supermarket Marks and Spencer sees to have nothing to do with Sega and the recently released Sonic Generations. Well that’s what I thought until I saw a promotion on the games mini site. Apparently if you buy some products from the shop you can unlock a secret statuette in the game’s collection room. OK?

Yeah this was a pretty weird promotion. But it’s good news (I guess?) if you have the game and shop regularly at the shopping chain. But it is a bit silly. I mean what’s next? Sonic Generations sponsoring The Simpsons? Oh wait..