Sega has become part of a Japanese cross-promotion network to try and reduce advertising costs for mobile developers. The network will be free to join, with the aim being for developers to share advertising space with other companies, and for gamers to easily discover new titles.
Currently there are 30 firms participating in the network, with more expecting to join. And can you blame them? Spreading work of a title via Noah Pass is estimated to reduce advertising costs by 80%, allowing more of much needed funds ending up in the hands of the developers. Sega is currently leading the scheme with other companies such as Capcom and Taito also being involved.
What are Sega planning to gain from this idea? Just to save money? Or perhaps to form alliances with other big names on the market? Let me know what you think below!