Disney's fake videogame character Wreck-It Ralph to be playable in Sonic and Sega All Stars Racing Transformed

Sega may have unveiled the baffling inclusion of NASCAR Danica Patrick as their big crossover reveal back at E3, but apparently that wasn’t the only cross-media marketing idea the publisher had up its sleeve…

During this weekend’s Sonic Boom event, Rich Moore, director of Disney’s upcoming videogame film Wreck-It Ralph, revealed that the title character would be added to the roster for Sega’s mash-up racing sequel.

As you might expect, the crossover doesn’t end there either. Mirroring Sonic’s appearance on Danica Patrick’s real-life car, this promotion will swing both ways, with Sonic making a special appearance in the film to deliver a PSA warning characters not to die in a game that isn’t their own.

While part of me laments another non-Sega character being transparently shoe-horned in for the sake of a few extra bucks, I have to admit that I admire Disney’s attempts to authenticate this character. The film’s cameos alone have the videogaming community abuzz, and while I think a Sonic appearance was pretty much assumed, I’m glad to know that his corner of gaming is getting a tip of the hat. Now, that being said, I really really hope the cross-promotions for All Stars Racing Transformed stop here. Exploiting the conceit of a mash-up racer by forcing in extraneous irrelevant characters for extra cash/exposure really devalues the rest of the company’s incredible roster, and while I don’t want to sound hyperbolic, it kind of kills the sense of tribute that empowers these types of games. Please Sega, stop it.

Who’s revved for a sequel with Lady Gaga, Bilbo Baggins, and Elmo? Actually, I kinda wanna play that now.

[Source: Sonic Stadium]

Readers Comments (3)

  1. I get the feeling that you don’t support the inclusion of non-Sega characters in this upcoming Sega game Josh…

  2. Disney character mixing with Sega? I’ll take that over some other stuff. I even liked Banjo in the 360 version, showing some love to Rare, even though I never use him lol

  3. Lady Gaga would probably change her gender for each form of vehicle.

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