Sega licenses Sonic brand for lunchboxes, backpacks and more

Sega Europe has teamed up with Spearmark Housewares and Trademark to manufacture various new products with the Sonic the Hedgehog license in the UK. These new products include a rectangular lunchbox with an easy-to-clean lining, an aluminum sports bottle and a backpack featuring Sonic, Knuckles and Tails.

All of these items are aimed at the four to eleven year-old audience and will likely pop up in stores just in time for back-to-school shopping.

Anyone out there in the market for a lunchbox with an easy-to-clean lining? How often do you clean out the lunchbox you use now?

[Source: licensing.biz]