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Sega and BBC could evolve entertainment with Orbi

A partnership between Sega Corporation and BBC Worldwide beginning in 2011 has officially announced Orbi, a multi sensory entertainment facility. Opening in Yokohama City this August, Orbi aims to create an interactive experience with “physical sensations, astonishing imagery, high-tech sound installations and scent technology.” Scent technology. Has Sega cracked the 4D…