Well this is certainly unusual. As part of the Sonic Generations campaign, Sega of Europe revealed in an interview that they’ll be sponsoring everybody’s favourite yellow family across the various Sky channels here in Europe.
“This is the perfect brand fit as The Simpsons is a programme that also appeals across the board to parents, kids and gamers.”
Sonic Generations is launching soon, so it’s not too surprising to see Sega going the extra mile to get some publicity. As a fan of both Sonic and The Simpsons, I am perfectly ok with this. Be sure to check the source link for more information on the Sonic Generations campaign!
[Source: Sonic Wrecks]