Whilst Sonic the Hedgehog has played the corporate shill with Soap shoes before, it has indeed been a while since his blue furry body has been plastered with some sort of advertising gimmick. Enter Nike who have teamed up with Sega to release a Sonic based flash game featuring their newest sweatshop abomination, the ‘Vapor’ footware line.
On Nike’s youtube page you can watch their newest ad and find a bunch of secret videos and links. One of these secrets in fact links to a Sonic flash game which can be accessed by clicking a link at 1:55. In the game you play as an original retro Sonic wearing the new Vapor shoes. The game itself is nothing special. It plays a lot like a bunch of generic ‘free running’ iPhone games which you already know about, but it is cute if you want to see Sonic whore himself out a bit.
I’m joking of course. Sonic has always been too cool for school and in a weird way he kind of fits in with Nike’s brand. But what do you think? Is this shameless, or a cool way to promote your product? Let me know in the comments!
[Source: Sonic Retro]