Nike collaborates with Sonic in new shoe promotion

Whilst Sonic the Hedgehog has played the corporate shill with Soap shoes before, it has indeed been a while since his blue furry body has been plastered with some sort of advertising gimmick. Enter Nike who have teamed up with Sega to release a Sonic based flash game featuring their newest sweatshop abomination, the ‘Vapor’ footware line.

On Nike’s youtube page you can watch their newest ad and find a bunch of secret videos and links. One of these secrets in fact links to a Sonic flash game which can be accessed by clicking a link at 1:55. In the game you play as an original retro Sonic wearing the new Vapor shoes. The game itself is nothing special. It plays a lot like a bunch of generic ‘free running’ iPhone games which you already know about, but it is cute if you want to see Sonic whore himself out a bit.

I’m joking of course. Sonic has always been too cool for school and in a weird way he kind of fits in with Nike’s brand. But what do you think? Is this shameless, or a cool way to promote your product? Let me know in the comments!

[Source: Sonic Retro]

Readers Comments (5)

  1. reminds me of sonic the sketchhog

  2. you know the IOS (ipod touch, iphone) game

  3. Yeah! Never played that though.

  4. This would have been awesome in 1993. Now, not so much.

  5. I was hoping that Nike would be releasing a cool version of Sonic’s red shoes with the white/gold buckle. I’d buy those in a second haha.

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