Articles by Matthew Jay


10TTAS: Advergames

The great Philip J. Fry once said (or will say, I guess) this about ads, “…on TV and radio. And in magazines and movies and at ball games and on buses and milk cartons and t-shirts and written in the sky.” In an information soaked society such as our own,…


Radvertisements: Japanese ads

In writing these columns every week, I watch a whole lot of SEGA commercials. Until now I’ve almost entirely focused on American ads. Every week I seem to bitch about the same things like the adverts just being someone screaming gibberish at you over clips from the games. So, this…


Review: Ys Seven

In the classroom at JRPG High, Final Fantasy sits in the front row with his collar popped and sunglasses on inside, Dragon Quest is giving the teacher a nice shiny apple and waaaaay in the back by himself, reading a magazine about a Japanese computer you’ve never heard of is…