Sega has created a new brand in Japan, SegaKawaii, that appears to be based around selling clothing and other accessories based on their consoles and properties. One of the first pieces of merchandise is the huge Dreamcast backpack you see above, which, will retail for roughly $146 in Japan.
The brand SegaKawaii translates to Sega “Cute” will start selling the backpack along with a Dreamcast t-shirt and a Genesis tank top on April 25th.
[Source: Kotaku]
Is it supposed to only be for women, cause I totally want to rock that bad boy at school! This is some rad shit! Pricey though.