We’ve all been expecting it, ominously whispering its imminence for years now, but at the London Games Conference, Sega’s UK Managing Director John Clark put it out there, loud and clear–digital downloads could meet or surpass retail sales within the next four years.
He went on to argue that the retail market is still an essential tool, as the digital market needs the retail market to grow. “We are moving from a linear industry,” he said, “There are new business models. And every time a new content delivery method appears, a new business model appears.”
Perhaps this is kind of an obvious prediction, but hearing it spoken so plainly by an industry official just makes it feel that much closer. I’ve made it pretty clear on the Kids Table podcast that this stuff terrifies me. Maybe grandpa needs to get with the times, but I just don’t like how much power this steals from the consumer and gives to the publisher. What do you folks think? Anybody agree with Clark’s 2015 prediction? I know I do.