Sega Europe has teamed up with Spearmark Housewares and Trademark to manufacture various new products with the Sonic the Hedgehog license in the UK. These new products include a rectangular lunchbox with an easy-to-clean lining, an aluminum sports bottle and a backpack featuring Sonic, Knuckles and Tails.
All of these items are aimed at the four to eleven year-old audience and will likely pop up in stores just in time for back-to-school shopping.
Anyone out there in the market for a lunchbox with an easy-to-clean lining? How often do you clean out the lunchbox you use now?